Yang Nam-jin (Park Yun-jae) is an average man from a small fishing village. While running an employment agency, he always does volunteer work to help the community. He was raised by a single mother. But it appears that he comes from a rich family. Nam-jin is now a grandson of the president and a potential heir to a fashion conglomerate. Pointing to the top, he is ready to compete with Grandfather’s other grandson, Choi Siu-woo (Kang Tae-seong). But the company is not the only thing they want to take apart. Enters Han Seung-ju (Seo Hyo-rim), a woman with a strong will who wants to make her own name as a fashion designer. With Jeong Jin-a (Jin Ye-sol), Nam-jin’s first love desperate for success, they have an unpredictable love square. Will there be happiness and love at the end of their journey?